Cookies & Cats:
Chatting with the pros
At the IFA Preview, important specialist dealers and editors of prominent food and lifestyle magazines were able to see and order the new devices before the IFA 2014, offering an impressive first glimpse of the world’s most important trade fair for consumer electronics and home appliances. For this project, Crossrelations staged a trend talk between Helmut Geltner, Managing Director of De’Longhi Deutschland GmbH, Enie van der Meiklokjes, Germany’s most prominent television baker and Guido Maria Kretschmer, Germany’s voice in fashion and trends. The three showcased the new products for the coming season that were presented by models on a catwalk.