Due to their orientation towards global standards, sustainability reports are becoming more and more substantial and comparable, but often also bland. They often gain formal credibility at the expense of communicative qualities. The catering specialist Apetito from Rheine has opted for a different approach. The reporting follows the highest standards (Global Compact, GRI “core”) and achieves the feat of letting all stakeholders of the company participate in its sustainability practice in an understandable and even entertaining way. It was a pleasure to support this ambitious project conceptually and editorially.