for a different kind of
In the competition among fitness providers, Kieser Training showed self-will. Long-term theme management was intended to raise the profile of the company’s innate philosophy. Kieser Training is different and manages repeatedly to get those on the strengthening course who are put off by conventional “fitness temples” and their body cult. Numerous steps expanded the external and internal communication, from e-mail customer newsletters to intranet-based PR toolboxes for franchise operations.