Hands-on cooking courses
for the Cooking Chef
With 60 functions, the Cooking Chef is an all-rounder in the kitchen. On top of that, it can stir and cook simultaneously. However: Only those who have seen it live fully appreciate the advantages of the “All in One – Cookers”. The only ingredient missing was direct consumer contact. That’s why Crossrelations has initiated a network of almost 60 Kenwood partner culinary schools and trained them on the product. From then on, the kitchen machines were in permanent use and at times sold directly. The agency ensures that everyone from cooking schools to customers and trade enjoys this project via training courses, campaigns and promotions.