Mobilisation

of the specialist trade

The Italian electronics group De’Longhi has sold more than 1 million fully automatic coffee machines in Germany to date. As a promotion a classic fully automatic coffee machine was given away at a special price. In addition, the customer was able to make an offer for a strictly limited special edition of the machine in gold at the POS. The proceeds from the auction went to the children’s aid organisation TRIBUTE TO BAMBI. The overall campaign was handeled by Crossrelations: from idea to design and production of the numerous POS materials and furthermore the media cooperation with the magazine BUNTE.