The magazines “TV Spielfilm” and “Cinema” presented the Jupiter Award, in form of a golden trophy, as a stage show for Germany’s biggest audience award for cinema and television. Meanwhile, latte-art master Matthias Hoppenworth conjured artistic angels in milk foam in De’Longhi’s Café Lounge. “The De’Longhi brand fits perfectly into the exclusive environment and tradition of the film award,” says Helmut Geltner, Managing Director of De’Longhi Deutschland GmbH, highlighting the company’s commitment.
The agency developed a creative line and content for all promotions, such as the raffle at the POS and the social media backing. The specially created partnership advertisement in the Burda public media used the opportunity to flank the overall media support.