Braun has developed an innovative kitchen aid in the form of its wireless battery mixer: as powerful as its cable sisters, but much more flexible.
The agency dramatized and photographed this advantage by employing the kitchen trend “Dinner in a glass”. Dishes are prepared to save as much space and crockery as possible and served in a glass. Advantage: The host can prepare individual courses right in front of his guests. Smoothies are mixed directly in the glass and tomato soup is elevated to a cappucino with a basil foam crown.
This way, you can have a stand-up party with plenty of guests in a small space. This concept was a new dinner approach for the media and a welcome game plan for the “consumer goddesses” who spread the word about WoM.