Communication for consumer goods always presents marketing with new challenges. Sometimes unpredictable consumer demand behaviour, direct distribution of goods via online shops, “everywhere commerce” and fluctuating brand loyalty can quickly put a successful marketing mix under pressure to change. “Business agility” is the name of the demand placed on the business model.
There is no shortage of products: 46,000 trademarks were registered with the German Patent Office as early as 2012. Even if around two thirds of new launches disappear from the market within the first year, companies will do everything in their power to provide optimum communication support for the market entry of their innovations.
This is where we bring our understanding of crossrelations into play. Equipped with the trust and content-oriented instruments of PR, we can make our contribution in all ways of a multi-channel approach:
Hardly any other sector is as closely monitored from a sustainability perspective as the consumer goods industry. In fact, production, distribution and consumption contribute significantly to global resource consumption and emissions. Consumers want to know how their brands behave in environmental and ethical terms.
Do you want to know how you can convince your customers with CSR commitment and sustainability? Then you’ve come to the right place.